-To bring together and share two of the universe's greatest gifts: fine art and fine chocolate!

-To inspire people with the luxuries of exquisite chocolate and art in the midst of their hectic lives--because as Picasso said, "Art washes away from the soul the dust of everyday living."

-To promote and support artists.

-To expose people to contemporary art and educate them about it.

-To help directly fund both local and global art education programs.

-To foster a recognition of the importance and potential of art in education and society.

-To make the greatest possible social impact while leaving the smallest possible environmental footprint.